My friend, Eban Crawford, writes recently about new media “pirates” and the ostracizing of one in particular. I consider Eban about as good of a friend as one can have in this medium, so I know he’ll understand my writing a response here is a continuation of the conversation and not any form of personal attack.

I write here often that we in New Media should be the new pirates. I don’t say that just to be spouting inane rhetoric. I really believe that we should embrace the spirit of the pirate radio types that came before us. We need to be brash and confrontational, not Touchy-feely. Danny Golden understood that side of podcasting, and his show reflected it. (As much as I hate to admit it, he seems to have understood this even more than me)

I’m all for using the blunt approach and “calling it like you see it” (for lack of a better term). This is one of the many reasons I enjoy reading and listening to people like Eban, Dave Slusher, and Eric Rice — you’re not going to get anything sugar-coated, and they respect other people of the same ilk.

Sadly, podcasters and other new media producers are in a piranha tank where calling these things out or otherwise being critical of intents and results gets you labeled a wet-blanket cynic, simply dismissed out of hand, or actively attacked for daring to speak out. When you take disagreement with an idea personally or outright refuse to accept someone might hold a valid contrary opinion, you immediately close off all avenues of discussion and understanding. From a maturity standpoint, it’s the functional equivalent of a child holding hands over ears while chanting “I am not listening”.

Another thing Danny said in the last WWoD episode that strikes as true is most podcast listeners are from the podcast world. I will take that a bit further, Social and New Media consumers, no matter what form, are usually also producers of said content as well. We need to break down the walls and stop with the support group mentality. It is somewhat incestuous. We have to get out there and get the eyes and ears of those that do not look to New Media for their entertainment at this time, not those already converted to the cause.

Again, spot on. I’ve said before that the ego-chamber is alive and well, still, in podcasting, and it continues to run its circular course through the non-forking family tree that is the so-called “podcast community”. Podcasters (and their network overlords) are still too interested in patting themselves on the back for an infinitely small increase in the infinitely small coverage rate they have in the overall grand scheme of media consumption.

Notice I said millions of other viewers. How many eyes or ears does your new media product reach? They pull in millions with mindless crap. Even the best of the New Media products only pull in a fraction of those numbers.

This is exactly why most of the Top-20 podcasts in iTunes are dominated by old media conglomerates, folks. They already have the eyes and ears of millions. If you think your new media content is going to go mainstream and make you a star, you’re doing it for the wrong reasons, and you’re in the wrong business.

We have one group of new media citizens that seems to be trying to do things the way old media does things. That won’t work for us, it has been done and we don’t have the resources to compete.

Another group is those New Media folks that are looking for profits and revenue before we actually make the cut and get into the eyes and ears of the masses. I don’t completely disagree with this as the old adage it takes money to make money is true in most cases. But we do have to be wary of putting the cart before the horse and building an unworkable model.

Sadly, both of these groups include most of your hierarchal podcast networks. With their 30-second ads, the pre-rolls, the post-rolls, and the over-rehearsed advertisements for other in-network shows, they are trying to take chapter and verse right out of old media’s playbook, without the corresponding astronomical marketing budgets. Preaching to the converted, indeed.

I produce for Podshow, and while not perfect, Podshow does not deserve a lot of the crap directed in their direction. There are exciting things going on that will be announced in the future that will impact the world of New Media. I find Podshow to be in the something totally new crowd and I am happy to be there.

While I’m glad that Eban is happy with Podshow, this is where I must disagree with my friend. Podshow, and every other for-profit podcast network out there inclusively, deserves every bit of the criticism they receive. These companies put themselves out there as the so-called “torch bearers” for new media, promising to lead the unwashed masses out of the desert to the promised land. Such brass not only invites critical watch over and review of your actions, it encourages it.

Most of your for-profit networks are set up with a few big “stars”, a lower tier of minor producers, and what can best be described as the steerage. It’s the job of the minor producers to promote the big stars (in hopes of one day being granted membership in the court) while helping the stars hold a carrot out in front of the the port window of the bottom deck. Keep eating your vegetables and saying your prayers every night and you too can some day make pennies on the dollar for your content.

In other words, it’s one very murky (and sadly, very legal) pyramid scheme. Only the first-class content producers at the very top (or the early entrants, which are usually the same people) will ever make any real money from being part of the network. The rest of the content producers will continue to chase an unreachable dream that is nothing more than a highly subjective moving target which may not even be there at all when (if) the end of the rainbow is found.

These schemes are not good for podcasting, but they are good for the podcast networks and the first-class content producers, which is why they continue to flourish. The sooner these schemes sink to the bottom of the sea the better off podcasting will be for all of us. Sadly, when that does happen, a lot of good content producers and a lot of good content are going to go down with the ship while the upper classes row away towards the next round of angel funding.

There’s nothing wrong with being a new media pirate. Go forth, sail the seas and explore all there is to see, hear, and do in the new media world. Just make sure you’re on the right boat, lest you be left rearranging the deck chairs.

Technorati Tags: new media, podcasting, podcast networks, pyramid scheme, pirates, new media pirates, podcast networks, Podshow, Eban Crawford

For 95% of people out there, the FeedBurner FeedSmith plug-in is a great way to automatically redirect your feeds over to Feedburner’s tracking system.

The problem with the plug-in is it redirects ALL feeds over to one FeedBurner feed. If you’re like me (or others) and have a podcast with two different feeds for two different types of files (like audio and video, or MP3 and AAC), you can still use FeedBurner for stats tracking, but it takes some manual hacking.

Requirement: You must have edit access to a file called “.htaccess” in your Wordpress root directory and your web hosting provider must support redirects. Some web hosting companies, such as GoDaddy, intentionally obfuscate access to “.htaccess” or just plain disallow redirects from it, usually under the flimsy guise of “security concerns”. Your mileage may vary, so check with your web host provider if you have issues.

Disclaimer: There are multiple ways to skin a cat, so there may be better ways of doing this. This works for me on my provider. I can’t be responsible if you break your feed, unsubscribe all your listeners, kill a kitten, or cause Twitter more downtime using this method.

Using my podcast as an example, here’s what a basic redirect looks like. You would add these lines BEFORE the Wordpress code-block that usually starts with “# BEGIN Wordpress” or the like:

RewriteCond %{HTTP_USER_AGENT} !FeedBurner
RewriteRule ^feed(.*) http://feeds.feedburner.com/SufferingFromSanity [R=302,L]

Here’s how this is translated by the web server:

RewriteCond %{HTTP_USER_AGENT} !FeedBurner

This tells the web server that the rewrite condition we’re trying to perform only applies when the “user agent” isn’t “FeedBurner”. In other words, this rule only applies if we’re not FeedBurner. Side note, without this exclusion, FeedBurner rightly complains of a rather nasty circular reference trying to pull your feed.

RewriteRule ^feed(.*) http://feeds.feedburner.com/SufferingFromSanity [R=302,L]

This is the actual rule. It redirects the prefixed website (which covers someone typing in “sufferingfromsanity.com” or “www.sufferingfromsanity.com”) accessing “feed” with or without the trailing slash “(.*)”. It redirects that access to the FeedBurner address with an HTML 302 code. HTML 302 is called a “temporary redirect”, which means web spiders and search engines (like Google, Yahoo, etc.) won’t permanently replace “http://sufferingfromsanity.com/feed” with the FeedBurner in their indexes. The “L” tells the web server the rule has ended.

To do this for different Wordpress categories, just change the appropriate feed being redirected:

RewriteCond %{HTTP_USER_AGENT} !FeedBurner
RewriteRule ^category/podcast-main/feed(.*) http://feeds.feedburner.com/SufferingFromSanity [R=302,L]

RewriteCond %{HTTP_USER_AGENT} !FeedBurner
RewriteRule ^category/podcast-enhanced/feed(.*) http://feeds.feedburner.com/SufferingFromSanityEnhanced [R=302,L]

When you set up FeedBurner, simply give it the regular feed to look at (e.g. “http://sufferingfromsanity.com/feed/”) and it should handle the rest. With this method, the number of available redirects is theoretically limitless — although if your “.htaccess” file gets really big it might bog down your site’s load times just a bit.

I hope you’ve found this useful. If you found a better or different way of doing this, feel free to leave a comment below.

Technorati Tags: Wordpress, Feedburner, redirect, category

Was it just another day? Perhaps to many, and in some respects also to me. I’ve said before that the further away we are from an event, physically and in terms of time, the less impact it has on us.

Today many people will remember and pay their respects to the 2,974 souls that were lost on this day six years ago and the millions of lives that were changed forever in the aftermath. I have no interest in discussing the politics of the events of September 11, 2001 and the subsequent worldwide ripple. I have no interest in being an alarmist, an isolationist, or a xenophobe, then or now. I have no interest in waving a flag or shouting rhetoric. I have no interest in being angered or frightened in general or avoiding travel in particular.

The only interest I have today (and I try to not sound like a motivational poster when I say this) is to begin accepting that within each of us, individually and collectively, lies the power to change our world, both in the positive and in the negative. Self, family, neighborhood, city, state, country, planet, and all points in between: they are all very small hops from each other. How we, as individuals, a society, and a species, use this power in the immediate future will speak volumes about us to future generations.

Last year I did a podcast featuring one song, Phil Ayoub’s “White Feather”. This year, however, I will defer to the much-more-talented Ed Roberts and his Kansas City Weather Podcast tribute to September 11. If you normally don’t subscribe to KC Weather, I encourage you to take a listen to his show for today.

Remember, but keep moving to make the future better, one person at a time.

Technorati Tags: September 11, 9/11, Ed Roberts, Kansas City Weather Podcast, Phil Ayoub

It would be slightly amiss if I didn’t write something about the two year anniversary of Katrina’s landfall into the Gulf Coast region.

What have we learned in the last two years? I would venture to say: not very much.

While the news coverage will concentrate mostly on the “feel good” stories, and they no doubt deserve to be told, we still have a long way to go before we can even think about considering New Orleans “back”. The Lower 9th Ward is still an unimaginable mess, and it was only recently that new housing started being rebuilt in an area that took an absolute beating at the hands of the storm and its subsequent floods.

In consideration of the entire bumbling of the relief effort by FEMA, I think we can put the conspiracy theories regarding FEMA taking over the country to rest for a bit. It’s safe to say FEMA isn’t going to be taking over anything much larger than a child’s sack lunch anytime soon.

Environmentally, Katrina caused as much devastation and contamination (9 million gallons, by some accounts) as the 10.8 million gallon Exxon Valdez oil spill. What will be the legacy of this floating swamp of pollution? The after-effects of something this large and wide won’t be measurable for decades or generations as we monitor cancer and other death rates from the survivors, their decedents, and the people brave enough to move back.

The financial impact is still being measured. The National Flood Insurance Program, already on shaky ground before Katrina, is now $20 billion in the hole and showing no signs of getting on the level in the immediate future. Musicians, once one of the beautiful and amazing pillars New Orleans was built on, are leaving in droves. A city in one of the poorest regions in the country, desperate for capital, is only at 60% of the population it recorded in 2005 and isn’t forecasting a pre-Katrina tax base available before 2009.

Have we forgotten about Katrina? Perhaps a little. There’s a tendency for people to not hold things close to the heart that do not affect them directly — this is why you don’t read or hear as much in the U.S. about the 2004 Indian Ocean Earthquake/Tsunami that killed hundreds of times more people than Katrina did. The further away from us something like this happens, in both time and distance, the more disconnected we feel of it.

I do question throwing more money at a system that was so diluted in waste, fraud, and downright mismanagement that it’s hard to imagine how we were able to spend $100 billion and have so little to show for it. I applaud the *idea* behind Podcamp New Orleans — I just hope the people who chose to attend that event realize that it’s more that just “making a presence” and putting their credit cards down on the desk of national hotel chains that aren’t hurting that much. If that’s all that’s involved, I’d rather give my money to a more worthy and direct cause.

It may cost another $40 billion or more and another decade to bring New Orleans back to its former glory. What we really don’t need, but unfortunately are always left with, are politicians using this mess as an opportunity to push agendas and photo opportunities. That, more than anything, proves to me we’ve learned absolutely nothing from this mess and are destined to see the same tragedies repeated when, not if, another natural disaster strikes.

Technorati Tags: Katrina, Hurricane Katrina, New Orleans, Gulf Coast, Katrina anniversary, media, FEMA, flood insurance, United Way, politicians, natural disasters

Today’s sermon from the Church of Sanity ™ will probably be a wake-up call for some and will probably upset others, but I feel it needs to be said.

Podcasters are irrelevant. Void of worth. Lacking of importance. A deficit of meaning. Zero value.

Yes, this includes myself.

Why would I take up this radical opinion at a time when podcasting is booming? Why, indeed.

Resistance Is Futile - The Corporations Have Assimilated

Go look at the top one hundred podcasts in iTunes. Go look at the “featured podcasts” page in iTunes. Count the number of shows “sponsored” by large corporations and large non-profits like NPR versus the number of completely independent productions. Come back and tell me with a straight face that the corporations, which were practically ignoring this medium a year ago, haven’t now “embraced” it to the point of completely taking over. The independent voice has nearly been completely squelched by the PR machines and those who seek their pots of gold.

Dash, Cash, Crash - Bigger Is Not Always Better

For every podcaster out there with a great idea for their show, there will always be someone who will be doing it with a bigger budget and better publicity. If one podcast has podsafe music, the next will have “exclusive” podsafe music. For every show out there playing by the “podsafe rules”, there are many more skirting those rules as it suits them in order to grow or keep their audience. For every jingle heard to start a show, you’ll find half a dozen professionally polished musical works-for-hire.

For every video show done with a bedsheet backdrop and a cheap digital camera, there are shows with video equipment budgets that would make charity directors cry. For every great show on a headset mic, there are shows with an audio setup rivaling the cost of a small used car. For every show done with love from the basement with horrible acoustics, there will be another done in a professional studio with enough sound equipment to make my tweaking daughters sound like gods.

For every “amateur” show, there are three done for profit with sponsorships and advertising flowing from every crevice of the MP3 file they can be slimed into. When was the last time you listened to a podcast with sponsorship and the ads weren’t either the usual 30-second spots or painfully rehearsed scripts read by the host?

Go ahead and try to complete with these people — come back and let me know how you do. It’s just not reasonably possible to stand up to groups and companies with budgets and marketing departments that have been trained like Doberman Pinschers to sink their teeth into any medium such as podcasting with such low barriers of entry.

This Bird Has Flown

If you weren’t into podcasting before the iTunes 4.9 release, you missed the boat — period. The signal to noise ratio now means your chances of being heard in the space are slim, and your chances of succeeding to the point of profitability are practically non-existant. The average podcast these days has less than 100 listeners. Short of selling your soul to a guy holding a pitchfork with a bad sunburn, you don’t have much of a chance of getting noticed by the self-described “stars” of this space, who already have their audience and have absolutely no vested interest in helping you develop yours.

Networks Are Now Greater Than Their Parts

Search “podcast network” in Google and watch the results scroll on, and on, and on. The usual course of things is that being part of one network excludes you from all the other networks. It’s like high school all over again, only without being stuffed into a locker by the jock you refused to do homework for. Podcast promotions are increasingly no longer about shows, they’re about networks (and hand-picked shows within same) or the elite immediate circle.

We Attach Relevance Where None Should Exist

Podcasting awards. Podcasting conferences. Podcasting unconferences. Podcasting conventions. Podcasting newsletters. Podcasting websites. Podcasting directories. Podcasting networks. Podcasting feuds. Podcasting software. Podcasting podcasts.

How many people outside the immediate sphere of podcasting care about any of this? Go up to anyone on a corner and start talking about any of these things and you’re going to get looked at like you’re a crazy fool. Go put “won a podcasting award” on your resume and see if it opens any doors.

Instead of trying to promote the medium outside itself, podcasters are too interested for patting themselves on the back for their less-than-one-percent global media consumption rate. Sure, many podcasters have dropped radio and television as their media avenues of choice, but when only 13% of the population have ever even listened to even one show, the overall penetration rate is not anything to cheer about. The echo-chamber (or ego-chamber as Spin puts it) is alive and well in this space, and the majority of people in it still don’t get that it’s not the messenger or even the message that should matter, but the medium of it.

The Finality

I’m not saying podcasting is dead, only that it really needs to change direction quickly if it wants to survive. Podcasting has gone off on that path of old media because we think that’s where success (and the almighty dollar) lies. If we continue down this road we’ll be confined to our own little niche in the corner (ironically, by the forces we seek to emulate) and the so-called revolution will amount to no more than a few people firing blank shells from a toy gun.

Stop looking to other podcasters jealously for inspiration. Stop trying to make yourself look so much better, smarter, or richer than the next guy. If you’re going to produce media, produce it because you want to and because you love what you are doing, not because you think you’re going to be the next hot thing or because there is money to be made. Stop trying to be something you aren’t — stop chasing money that doesn’t exist — and stop caring about what the guy next door has done.

If we continue to make the podcasters more relevant than podcasting, we will all lose in the end.

Technorati Tags: podcasting, podcasters, relevance, echo-chamber, ego-chamber, Eric Rice, podcast awards, podcast conferences, advertising, corporations, podcast consumption, subscribers, podcast networks

Today, July 1, represents the one year anniversary of the abomination that was my first podcast (over at Suffering From Sanity for those of you new to the cause).

I’ll save the tearful, mushy moment and just take the time to say thank you to all those still listening after a year, and all those who have supported me through the year, including artists and other podcasters. I’ve come to associate with some truly wonderful people over the last year — I just wish I would have had the guts to start podcasting much sooner than I did.

Here’s to the next year and beyond…
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Imagine for a moment you’ve decided to throw a decently-sized, semi-informal, non-holiday-related party.

Instead of keeping your guest list a secret or isolated to just people you know, though, you decide you’re going to throw your doors open and welcome pretty much anyone who choses to come to your party, subject to a few generally well-accepted social norms (e.g. everyone has to at least wear clothes — at least to this party — we can talk about those other kinds of parties later). You go so far as to publish your gathering, your exact address, and turn-by-turn directions to the house in every major publication within your viable financial reach. Your friends freely and graciously offer to tell the people at their parties about your party as well.

You have prepared yourself and your domicile as well as can be expected. Your front lawn is carefully manicured, warm, and inviting, with just the right amount of petaled flair around the garden edges, but not so much that it distracts from the path leading from the street parking to your door. The porch area is well lit and the house numbers would be visible from a space shuttle. Your trash cans have been secured and moved to the back, out of the visible eye.

The first people to show up at your party are your immediate family, of course. After that, your very closest friends stop by — the ones you’ve known for the many years before you decided to throw a party. They have thrown parties of their own in the past and you’ve been one of the first ones invited. These are the people in your life that knew about the party long before you decided to publish it to the world. They may have even helped you clean up the house or nice up the shrubs in preparation for the party. They are happy to see you finally throwing a party of your own and are there to support you as much as they can.

Slowly, a few individuals, and even a few couples, having run across your party announcement or heard about it from another party, casually waltz their way up to your already-opened door and saunter in. Each person as they arrive is offered a comfortable seat of their choosing and the opportunity to slip off their coat and even their shoes if they desire. You don’t know many of the people coming through the door by now, but you try to be as personable as you are capable of. As your guests file through the door, you are sure to hand them a small sheet of paper clearly printed with your address, directions to the house, your e-mail address, and your phone number, just in case your guests would care to visit again for a future engagement.

As folks gather in your house, you begin speaking to everyone as group. You talk passionately about the things that interest you: your life, job, or family. Perhaps the subject is politics, religion, a world tragedy, or the latest cool technology gadgets. Or maybe you feel strongly about a cause, a public service, a charity, or a musician. It really doesn’t matter what the topic is — and in some cases it might even be multiple topics. The point is you’re there, in a wide-open forum, figuratively spilling your guts, emptying your heart, and heaving a piece of your mind out for everyone within earshot: family, friend, perfect stranger, and even the people you would consider foes.

A few guests decide that, through no fault of your own, the subjects you’re talking about just aren’t their bag, so to speak. They slip back on their coat and shoes and are genuine and sincere in wishing you well as they leave for another party. You quickly come to understand you can’t throw the absolute perfect party for everyone no matter how hard you try.

Those that remain gather around you and listen to pretty much everything you have to say. At this point, you’re somewhat comfortably talking to 100 people or more. There is a small problem, though — almost nobody is talking back to you. You offer plenty of points along your conversation to allow anyone in the room to speak and be heard by everyone else in the room. There’s no prerequisite to speak other than to start talking, and yet, of the 100 people in your room, the number of people actually talking back to you can be counted on one hand. In between those select few the silence is deafening to the point you can’t even hear the chirping crickets underneath your back porch. You keep going with the conversations though, albeit tentatively, but now you’re not really sure if your audience is there for you or just for the bite-sized nachos with the little green onion slivers on the buffet tray.

Now you know what it feels like to be a blogger.

One of the first things you’ll realize as a blogger, podcaster, or any other new-media type really, outside of how difficult it really is to continue to churn out content on a consistent basis, is the audience feedback ratio is worse than most savings account bank rates. This problem isn’t confined to just the C-list and D-list bloggers, as even the big, popular blogs suffer from this affliction. Why is this? Why do people not comment?

“I don’t feel I have anything to say”

This is the most common phrase bantered about, and I’ll admit to being guilty of using it myself. What people saying this do not realize though is that while most content producers are happy people consume the content, they would be thrilled silly to see a reply or two to an item. I think this carries to even the largest and busiest of sites. It’s a powerful validation to the author and in most cases will (subconsciously) encourage them to continue creating said content. Even a one or two sentence comment can do wonders to build confidence for the author.

If you’re dealing with an opinion item or political piece, you certainly don’t have to be in complete agreement, partial agreement, or really even any agreement with the author. You can present an opposing view, and in most cases that opposing view will be welcomed if presented in a civil and rational manner. At the same time, you don’t even have to comment on the original item. Commenting on other comments is generally welcomed and encouraged as it allows the entire conversation to flower and branch in different directions.

“Someone else already said what I wanted to say”

I don’t recall ever seeing a rule describing a requirement that every comment posted in reaction to content had to be a completely unique, original thought. Sometimes you’re going to share an opinion with either the original author or another commenter via their alternate viewpoint. There are unique and constructive ways of saying “me too” without coming across sounding like a five-year-old who wants the same orange slices the rest of his soccer troop wants. Trust me, you can do it.

“I’m afraid of being labeled based on a comment”

This is a somewhat legitimate concern. People can make all sorts of assumptions based on just a few comments. You’ll probably be labeled (quietly or otherwise) at least one of these things by at least one other audience member in your lifetime: suck-up, kiss-ass, psycho, yes-man/yes-woman, jealous, weak, stupid, vindictive, greedy, wet blanket, sour-puss, stalker, weirdo, outcast, outsider, wanna-be, argumentative, depressing, link-baiter, shill, or overly opportunistic (did I miss any?).

Ignore these people — seriously, just ignore them. For each person who has a negative thought regarding your feedback, there will be another who will agree with you, even if they don’t have the courage to express it back to you directly. Ignore these self-esteem vampires, because they will feed off you until there’s nothing left.

“What good does commenting do for me?”

A single comment can be a match struck in dry brush — it can quickly spread and be fueled into something much larger than its original intent. This can be a good thing or a bad thing, and it depends on the comment and how you approach the reactions to it.

I’m going to speak from personal experience here. One comment has changed the entire direction of my new media initiatives. A single comment on C.C. Chapman’s blog leads to a very long series of e-mail conversations with Mark Forman about our opinions and feelings regarding new media. From there, I end up discovering people such as Chris Brogan, Eric Rice, and Dave Slusher. Further along in the conversation, I accept an invitation to become a member of Disembodied Voices and become acquainted with great people like Jack Hosley, Rich Palmer, Chris Moody, and the rest of the nuts over at DV.

This is more than just about Mark being a connector, which he is quite good at. This is about recognizing an opportunity that only presented itself as a result of what might even be considered a “throw-away” comment on C.C.’s blog. From just a few dozen words, I have been able to be re-energized in these spheres and at the same time placed myself comfortably within a support group well-suited for my ideas and talents and not above kicking me in the ass when I most deserve it and least expect it. Without that comment, none of this, including this very post, would have ever happened, and by now I may have been making my plans for a graceful exit from both blogging and podcasting.

It doesn’t have to be this site, but find a site or two or three you enjoy passionately and make yourself part of the conversations there, even if you’re already the author of some type of new media content.

One comment can be powerful — and it might just be something that changes your life.

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Thanks, Karmyn, for including my little audio clip in her Karmyn Kast #13. It’s great to be associated in just a small way with someone who is about as genuine as it gets.
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Well, I did it. I finally got off my ass and got my first Mac-produced podcast out the door. I hope I didn’t lose too many listeners in the process.

If you’re interested in listening to the aberration that is my podcast production, you can find the MP3 version here and the enhanced AAC version here. Comments, of course, are welcomed.
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